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The 1914 advertisement originates from Th. Thrue’s Bookshop in Aarhus.


Piss and paper!

Toilet paper in abundance

In the bookseller’s window, you can see an advertisement for the rather refined product of toilet paper for WC use. In the early twentieth century, booksellers sold all kinds of paper goods — including toilet paper.

Wiping practices

The Romans used a sponge on a stick to clean themselves after using the toilet. In Northern Europe, people have over time used moss, grass, leaves, or even their hands. In Denmark during the nineteenth century, newspaper was commonly used in most privies. For WC use, however, proper toilet paper was sold, which unlike newspaper was easily soluble in water.

The bookshop

Did you know?

The 1914 advertisement originates from Th. Thrue’s Bookshop in Aarhus.

Did you know that in Denmark, the cheap, brown and stiff “00” toilet paper was available for sale until 1985?

Did you know that the brown “00” toilet paper was said to “scratch more than it cleans”?

Did you know that in the 1974 film The Last Exploits of the Olsen Gang, Egon Olsen wrote one of his ingenious plans on a roll of toilet paper?

Newspaper was often used in privies as an inexpensive form of toilet paper.